Why is Search Engine Optimization Important for your Business

  Search Engine Optimization also known as SEO is the process of improving your website’s rank on search engine platforms to increase visibility, awareness, and traffic to your website. Optimized SEO means whenever users search for your product, service, or information related to your expertise, your page will appear at the top of SERP. The main motive of SEO is to attract traffic to your website which leads to increased conversion and revenue for your business. Search Engine Optimization is very crucial for any online business, When your page ranks in the top 5-7 search results it creates credibility and trust to the user that Google has ranked your website among crores of results for the search. SEO is a crucial element for marketing unlike other paid campaigns as SEO is sustainable, When the paid campaigns end, the impact also fades away with it, but if you have a ranking on SERP, you’ll always have traffic to your website. How Search Engine Optimization helps in business? 1. Bu...